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LinkedIn Profile Optimisation for Singapore Professionals
Recruiters find you on LinkedIn through your headline, job titles and skills, so those three fields should carry the exact keywords for the role you want next.
LinkedIn is a search engine for recruiters. Optimise the fields the search actually reads.
The fields recruiter search weighs most
- Headline — 220 characters; lead with the role, then the specialism
- Current and past job titles — use market titles, not internal ones
- Skills — the top three are weighted heavily; keep them role-relevant
- Location and open-to-work preferences
Headline patterns that work
- Business Analyst | SQL, Power BI | Financial Services, Singapore
- Marketing Manager | B2B SaaS Demand Generation | APAC
- Fresh Graduate, Data Analytics (NUS) | Python, SQL | Seeking analyst roles
The about section
Three short paragraphs: what you do and for whom, two quantified proofs, and what you are looking for next. Write in first person.
Frequently asked questions
- Should I turn on Open to Work?
- Use the recruiters-only setting if you are employed. The public badge is fine if you are not.
- Does posting help?
- It helps inbound interest but is optional. Profile keywords matter more for search visibility.
Fix the right thing first
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Last reviewed 2026-06-01 by the Thrivn team.